While it can be tempting to follow all the latest social media trends, this can be quite time consuming. Moreover, following all these trends can also result in less-than-stellar content, leaving your audience bored and not engaging with your posts. So, the best thing to do is to stay informed. Here are the top social media trends that you can follow today:
Video Content: As videos continue to dominate online content, it is vital for businesses to consider video for their social media strategy. According to a recent study, nearly half of all people will watch a video on social media if it is less than a minute long. Video content is also a great way to engage with your audience. And, according to Cisco research, video content will make up 82% of all online content by 2022.
Augmented Reality: Augmented reality technology is the latest trend in social media. Snapchat’s Lens Studio and Google Glass have made it easier for brands to make AR content. In fact, the AR chip inside the Apple iPhone 8 and iPhone X is an excellent example of how AR can be used in daily life. For example, you can overlay a digital version of furniture on your real living room, and even try it out before you purchase it. Of course, the app requires that you actually assemble the furniture, but it’s still a useful tool to have.
Brands that understand their customers are very popular among social media users. In fact, 91% of consumers prefer brands that understand their needs and wants. As such, you should personalize your content to cater to your audience’s preferences. Personalized content is key for businesses looking to grow their presence in social media. If you’re struggling to create a personal brand experience, then consider investing in chatbots or FAQ templates. One of the most important social media trends today is personalization. As consumers, we all prefer personalized experiences and content.